Target Audiences

 TARGET AUDIENCE - identified group of customers targeted by the advertiser based on factors such as:

•  Age
•  Gender
•  Income
•  Location
•  Interests
• ethnicity

SECONDARY AUDIENCE - people outside the target audience who engage with a media product.

PRIMARY AUDIENCE - focus targeted group a campaign is aimed at.

PANCO:

DISPOSABLE INCOME 

• A - high disposable income.
• B - large disposable income.
• C1 - good disposable income.
• C2 - some disposable income.
• DE - no disposable income.